Final Post

My first post looked at the social side of the boulder food industry. Community Food Share donates millions of dollars in addition to thousands of pounds of food during its corporate challenge. The local food bank not only gives back to the community but also works on creating a strong relationship between other companies based in Boulder. This post helped to develop the other side of the food industry in Boulder. With a huge focus on being sustainable consumers forget that these companies also help support the community. After looking into all that Community Food share does I realized that there are many people suffering from poverty right here in Boulder County.  The $12.5 million in food that Community Food Share donates goes to help the 59,000 people in Boulder and Broomfield County that are living below the poverty line.

The second post I made continued to look behind the scenes of the Boulder food industry. Silk, soymilk is based in Broomfield and has recently switched from natural and organic soybeans to conventional ones. One of the main focus points of many Boulder businesses is doing the right thing. After experiencing a lot of backlash from dedicated consumers, Silk began to take all the necessary steps to rebuild confidence in their brand once again. This post demonstrates the social responsibility that Boulder companies must have as well as how dedicated they are to building a strong relationship with consumers.

In week three I posted about the strong venture capital investment environment that Boulder has cultivated. Many large and successful corporations have come out of Boulder and this has attracted investors from all across the nation. With the help of these funds more businesses are erupting and seeing success.

My final post focused on one of the successful Boulder food companies that was able to grow with help from these investors. The most remarkable thing about Justin’s Nut Butter is that as they are expanding throughout the United States, they are still focused on doing the right thing. Justin’s still makes the products in small batches only using natural and premium ingredients. I think this company embodies the spirit of Boulder business. They are focused on sustainability and making new improvements every year to reduce their carbon footprint. They are focused on doing the right thing as shown through the numerous hours and funds put into several different charities. Justin’s is the perfect company to end my blog posts with because it truly encompasses all aspects of the being a business in Boulder

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Spotlight: Justin’s Nut Butter

One of the most remarkable businesses to come out of Boulder, Colorado is Justin’s nut butter. The company is ran by a team of twelve tightly knit individuals and brought in revenue of $11 million this year after being started only five years ago. Justin’s produces both nut and almond butters and recently released a line of chocolate peanut butter cups and candy bars. Included in the mission statement, is Justin’s decree to produce the nut butter in small batches to preserve freshness and ensure quality.  The statement also promises that the products will be made with premium natural and organic ingredients.

Another focus of Justin’s company is the environment. On the company website you can check out the carbon footprint left by each type of packaging, including the caddies that carry the squeeze packs. Included in the information is the amount of carbon dioxide emitted per year due to the packaging production and the cost to offset those emissions. You can also see how many miles raw materials travel to get to the production headquarters in Boulder. The website feature a sustainability tab where Justin explains how the company is increasing sustainability in each aspect of the business. For example, the page talks about how the company headquarters is solar powered.

Justin’s acknowledges that it is still a small business yet has already chosen to support a local charity, The Conscious Alliance. The program educates young adults on the severe hunger epidemic. Not only has Justin’s already donated over $12,000 to the charity but they have also donated over 1,000 pounds of product and each member of the staff has volunteered for the charity.

After receiving the Whole Foods Market’s producer loan in 2007 Justin’s found another way to give back.  The company worked along side the Whole Foods Market to found the “micro-loan a month” program. This program aims to help other entrepreneurs not only fund their start-up companies, but also to improve their quality of life. “Micro-loan a month” works in conjunction with Whole Planet Foundation to support entrepreneurs in 55 countries, supporting 1.4 million people worldwide.

The small nut butter company is expanding quickly. The nutritious and flavorful products have been given countless awards. The most recent recognition that Justin’s has gotten is “Best Product” in the 2013 Best of the West Expo. The products of Justin’s are priced high but continue to bring in heavy revenue and are now sold in stores across the country.