My first post looked at the social side of the boulder food industry. Community Food Share donates millions of dollars in addition to thousands of pounds of food during its corporate challenge. The local food bank not only gives back to the community but also works on creating a strong relationship between other companies based in Boulder. This post helped to develop the other side of the food industry in Boulder. With a huge focus on being sustainable consumers forget that these companies also help support the community. After looking into all that Community Food share does I realized that there are many people suffering from poverty right here in Boulder County. The $12.5 million in food that Community Food Share donates goes to help the 59,000 people in Boulder and Broomfield County that are living below the poverty line.
The second post I made continued to look behind the scenes of the Boulder food industry. Silk, soymilk is based in Broomfield and has recently switched from natural and organic soybeans to conventional ones. One of the main focus points of many Boulder businesses is doing the right thing. After experiencing a lot of backlash from dedicated consumers, Silk began to take all the necessary steps to rebuild confidence in their brand once again. This post demonstrates the social responsibility that Boulder companies must have as well as how dedicated they are to building a strong relationship with consumers.
In week three I posted about the strong venture capital investment environment that Boulder has cultivated. Many large and successful corporations have come out of Boulder and this has attracted investors from all across the nation. With the help of these funds more businesses are erupting and seeing success.
My final post focused on one of the successful Boulder food companies that was able to grow with help from these investors. The most remarkable thing about Justin’s Nut Butter is that as they are expanding throughout the United States, they are still focused on doing the right thing. Justin’s still makes the products in small batches only using natural and premium ingredients. I think this company embodies the spirit of Boulder business. They are focused on sustainability and making new improvements every year to reduce their carbon footprint. They are focused on doing the right thing as shown through the numerous hours and funds put into several different charities. Justin’s is the perfect company to end my blog posts with because it truly encompasses all aspects of the being a business in Boulder