Sushi Zanmai is a popular sushi restaurant in Boulder, Colorado and has been around for 28 years. By winning the Best of Boulder in both the Japanese and Sushi category, it has proven to be apart of the elite sushi restaurants in Boulder. One may wonder what has attributed to their success and why so many customers keep on returning. In order to find this out I had an interview with Younghye Kim, the resilient manager at Sushi Zanmai.
Younghye Kim has worked at Sushi Zanmai for quite sometime now. She started working as a busser, worked her way up to a server, and for the past several years has been hard at work as the manager. Her eccentric and upbeat character makes her a fun and caring manager, but when it comes down to business, she does not joke around.
I asked Younghye why Sushi Zanmai has been so successful in such a competitive area and her reply was, “because the consistency of good service”. At Sushi Zanmai, the employees welcome each customer with a warm welcoming by screaming irrashai, which is the Japanese word for welcome. Another factor to Zanmai’s success is the ability to recognize returning customers and connecting to them on a personal basis in order to make them feel like a valued customer. In addition to these factors, Younghye’s organized managing skills and treating employees with respect are big factors in running such a successful business. Younghye views her employees as a family and treats them as such. Employees enjoy a free meal after work everyday and during that time, they socialize about their personal lives. Zanmai employees also hangout outside of work by attending work parties and gathering to eat food such as Korean barbeque or dim sum on a regular basis.
Additionally, I asked Younghye why customers should choose to dine at Sushi Zanmai over the other numerous sushi restaurants in Boulder. She answered, “Sushi Zanmai has a very upbeat, loud, and fun atmosphere that you don’t expect from most Japanese restaurants”. This atmosphere is exemplified every Saturday night at 10, where Sushi Zanmai hosts a karaoke night that attracts many customers and karaoke regulars for a crazy and fun night. In addition to the atmosphere, Zanmai can provide fresh fish because they go through their fish quickly and provide not only traditional Japanese food but also Americanized Japanese food. History tells why Sushi Zanmai has been so successful because they have been around for 28 years, and it does not seem like they will be leaving anytime soon.
For further information on Sushi Zanmai visit their official website here.
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