Spotlight: Justin’s Nut Butter

One of the most remarkable businesses to come out of Boulder, Colorado is Justin’s nut butter. The company is ran by a team of twelve tightly knit individuals and brought in revenue of $11 million this year after being started only five years ago. Justin’s produces both nut and almond butters and recently released a line of chocolate peanut butter cups and candy bars. Included in the mission statement, is Justin’s decree to produce the nut butter in small batches to preserve freshness and ensure quality.  The statement also promises that the products will be made with premium natural and organic ingredients.

Another focus of Justin’s company is the environment. On the company website you can check out the carbon footprint left by each type of packaging, including the caddies that carry the squeeze packs. Included in the information is the amount of carbon dioxide emitted per year due to the packaging production and the cost to offset those emissions. You can also see how many miles raw materials travel to get to the production headquarters in Boulder. The website feature a sustainability tab where Justin explains how the company is increasing sustainability in each aspect of the business. For example, the page talks about how the company headquarters is solar powered.

Justin’s acknowledges that it is still a small business yet has already chosen to support a local charity, The Conscious Alliance. The program educates young adults on the severe hunger epidemic. Not only has Justin’s already donated over $12,000 to the charity but they have also donated over 1,000 pounds of product and each member of the staff has volunteered for the charity.

After receiving the Whole Foods Market’s producer loan in 2007 Justin’s found another way to give back.  The company worked along side the Whole Foods Market to found the “micro-loan a month” program. This program aims to help other entrepreneurs not only fund their start-up companies, but also to improve their quality of life. “Micro-loan a month” works in conjunction with Whole Planet Foundation to support entrepreneurs in 55 countries, supporting 1.4 million people worldwide.

The small nut butter company is expanding quickly. The nutritious and flavorful products have been given countless awards. The most recent recognition that Justin’s has gotten is “Best Product” in the 2013 Best of the West Expo. The products of Justin’s are priced high but continue to bring in heavy revenue and are now sold in stores across the country.

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